Our mission is to provide a strong know-how that enables companies to maximise CRM project’s ROI.
Our best book
Everyone who is looking for a technical guide to implement a digital CRM in their company, please do not buy this book!
This book is for organisations that implemented a CRM that didn’t go well. They are unsatisfied about the solution and they are thinking about changing it. This is because newbies are often unaware, and they need to make a lot of mistakes to learn. The good thing is that after mistakes we get aware that we need to approach things differently.
This book is for organisations that want to bridge the gap between information technology tools and the CRM logic. To those who already know how technology can unleash its potential when it is driven by a know-why.
Readers who need to clarify how to make the best out of a CRM implementation project will find the link with the logic behind the “how” ease the relationships with stakeholders.
Design it before starting to decide the tech solution may pave the way for a smoother implementation.
We believe that the CRM industry has the mission to support businesses in exploiting their capabilities in boosting customer experience to delight the people they serve.
Dr. Ernesto Sirolli, Sacramento CA (is a noted authority in the field of sustainable economic development and is the Founder of the Sirolli Institute, an international non-profit organization that teaches community leaders how to establish and maintain Enterprise Facilitation projects in their community.)
It is refreshing, in these times of ‘digital everything’, to read a book that highlights the art and the profession of selling by discussing CRM.
How to make people aware of your ’solution’ to their problem? How to find, reach, screen, inform, educate, and interest possible users? What are the tools that Strategic Business Developers use to research and Identify potential clients? How to develop and maintain client relationships? How does one monitor project teams to ensure contracts are executed as agreed?
These are only some of the tasks of managing a CRM that this book addresses. What really interests me is yet another aspect of the role of the “person who takes the product out of the company”. I call these people the Marketers and their best attribute, to me, is not that they sell the company’s products as created. To me the real talent is that they ‘listen’ to the feedback, the criticism, the real needs of the customers and have the chutzpah, the courage, to inform their ‘product people’ about the real needs that the products DON’T fulfil. Since to be truly profitable the Company has to offer a product/service that truly solves people’ needs and satisfies what people want, the company’s financial success cannot be reached without knowing, profoundly, its customers.
And this is the fundamental idea that makes me endorse, wholeheartedly, this book. If knowing yourself, according to Aristotle, is the beginning of wisdom, then knowing your customers, according to the author, is the very essence of business.
A CRM expert of “consultant” is someone who help organisations in dealing with their CRM problems. We are a small company focused on helping medium and small businesses in getting the best from their CRM.
The logic before the tools!