CRM Means – Definition of CRM
It seems odd that this query is still high, after 30 years from its initial expound even today many are still in search of a definition of CRM
But many wonders:
What’s the definition of CRM?
CRM what is?
CRM what is it about?
Those are some of the queries that hit even 50K per month while just “ CRM “ is credited with more than 160K, yes the acronym is still in need of explanation.
In the realm of business, the uncertainty surrounding what CRM means often stems from its unique position, straddling two distinct yet interconnected concepts. Rarely is it clearly explained for both aspects.
CRM, or Customer Relationship Management, not only encompasses the technology-driven systems for managing interactions with customers but also delves into the broader strategy of cultivating and optimizing relationships. This duality can create confusion. easyCRM’s mission is to unravel this complexity, providing clarity on both dimensions of CRM.
- Customer relationship management definition: a logic of management, the method used by businesses to nurture their relationship with customers and in a broader sense with stakeholders. It belongs to the area of marketing.
- Sometimes confused with “ customer relationship manager ”, in fact, CRM meaning, implies a piece of software that enables efficiency in the unique method that each business developed in managing the relationship between the market and the organisation. It is dominated by the area of information technology.
In fact, if we consider the first definition of what CRM is, we may appraise that no business exists without a method to create, maintain, and nurture relationships with customers.
When we come to consider the second CRM means, we may see how technology has a strong impact on this.
The ambiguity surrounding the definition of CRM often arises because people expect an answer about what the software is capable of, and they may take for granted that the purpose is client relationship management, but they may wonder why they need software for it and, mostly, how CRM tools works.
So behind the query over CRM meaning, there is a wonder of how they may benefit from adopting one. Essentially, the subtle question may be: are CRMs worth the investment?
To provide an answer to this question, we may refer to the simple concept of efficiency. We should pay attention to when, not if, it is worth investing in efficiency enhancement in our businesses.
“CRM means”, must be related to the methodology every business applies, maybe by paper and pencil or, even worse, on spreadsheets. But when the time comes that a business becomes worth improving speed, reducing effort, and getting more effectiveness with fewer resources, then the time is mature to explore what of the many CRM software can boost efficiency. This time can take place within weeks or years since the business was established, but it eventually happens.
Business people may have to adapt their language to common CRM terms, such as Leads and Deals, or Pipeline and Stage. CRM can force businesses to rethink the qualification process and come up with a new CRM meaning of MQL and SQL for the specific business model. Read about our CRM consulting.
What a CRM software shouldn’t do, is to force a company to change the established and experimented method to maintain relationships with their most valuable stakeholders: the existing and prospective customers.
This is why so much CRM software has been developed in the last 15 years! They are not all the same, and differences may be huge. The initial differentiation introduced by Paul Greenberg in CRM at the speed of light, between Operational, Analytical, and Collaborative CRM is no longer the lighthouse in the process of choosing a piece of software that is supposed to boost business efficiency as a whole.
Customer Relationship is at the kernel of any business, that’s why CRM experts can be useful to support small businesses with the know-how to design and implement a solution for its best performance.
Certified Solution Providers come in handy when the solution has been selected, CRM expert consultants help entrepreneurs before the selected solution comes into place.