Why we stuck with CRM?


How long have you been trying to make your CRM work? Yes, of course it does, but probably you are aware that you can do more than that, get out more value from it, be more effective with much less.

Companies started to adopt CRM massively few years ago, even if big companies adoption started more than 20 years ago, Salesforce really boosted that trend almost from its beginning.

In the last few years the competition boosted new offers on the market, reaching many interesting solutions available, price dropped so today almost anyone can find a solution that fits his or hers needs.

What can be better?

When options get innumerable, decision making becomes harder.  Do-it-yourself options become appealing. It became absolutely doable to just set up an account then put in place some, even good, processes and procedures to manage company’s clients and contacts.

We, in the Pipedrive Expert Partner community, support this trend along with the company strategy: make it simple to anyone. We also have to acknowledge that because CRM is much more than a phone book or a mailing list, either companies and entrepreneurs often need to get clear some strategic questions before to expect a system enhancement in place:

What is the expected outcome of a CRM?

What is the sales process and what, the salespeople, are required to know in order to close a deal?

CRM is a sort of backbone of the sales process, its function range from collecting LEADS (unknown persons eventually interested) up to manage customer care. We can say that it strongly depends by, but also affect the organisation execution. No system lives alone, that’s why we need to embed the CRM into the organisation’s process starting from what has to be done.

What Expert Partners can offer to you.

What we do is to apply a set of expertise that help company management in getting more effectiveness out of sales teams. We help you in pursue an improvement with digital tools that often can require an effort and, sometimes, it can cause headaches. When we talk about CRM you can outsource an enhancement project, and rely on what the Expert Partners learnt by supporting many organisations on their enhancement.

We at easyCRM, as a Qualified Pipedrive Expert Partner, provide the shortcut to achieve the best setting your company requires to boost its teams effectiveness faster.

You can stop to try do-it-yourself, now outsource to experts the “boring” stuff it is useful to focus your brain on the kernel of your business: make it great!

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