What is a CRM in the “Handbook of CRM”

CRM expert, how we work

“Companies large and small across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies … , micro-segments … more customer-focused, process-based strategies.”

Are ERP and CRM forecasting the same?

What ERP fails to mention are the reasons behind revenue trends. An ERP system describes the reasons behind cost trends, such as resource utilisation and the correlation between production and cost.

CRM and value creation

“How people decide what to buy lies in the “messy middle” of the purchase journey”. The Messy Middle is the new paradigm of purchasing process, not only for B2C.

Giardini – the road of success has no shortcuts

Giardini leather

Among the reasons why it has been achievable the very first accomplishment should be attributed to Enrico’s entrepreneurial attitude and his clear vision that allowed the company to place resources in the right plan.