Retail and CRM
Case history
Antonio Specchia

Retail CRM and Process Management

The Case Industry: Appliances, electronics and home hardware retail Business model: B2C Company dimensions: 20 mil, 25 employees  Company type: trading company, Limited partnership, 20

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Case history
Antonio Specchia

Case study of CRM migration

In this CRM migration, we had to manage dozens of tables linked via alphanumeric IDs, each table had dozens and dozens of fields also customised by users. The whole DB was quite big and this was just the technical side of the problem that a software could solve. 

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CRM and ERP native integration
Case history

CRM and ERP integration. Native with Firmao.

“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”

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Learning CRM

What is CRM? Answered by “Handbook of CRM”

“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”

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Learning CRM

What CRM is? A definition of CRM

What is CRM? It seems odd that this query is still high, after 30 years from its initial expound even today many are still in search of a definition of CRM.
What CRM does?
What’s the CRM meaning?
CRM what is about?

Those are some of the queries that hit even 50K per month while just “ CRM “ is credited with more than 160K, yes the acronym is still in need of explanation.

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