CRM expert, how we work

What is a CRM in the “Handbook of CRM”

“Companies large and small across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies … , micro-segments … more customer-focused, process-based strategies.”

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Are ERP and CRM forecasting the same?

What ERP fails to mention are the reasons behind revenue trends. An ERP system describes the reasons behind cost trends, such as resource utilisation and the correlation between production and cost.

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CRM and value creation

“How people decide what to buy lies in the “messy middle” of the purchase journey”. The Messy Middle is the new paradigm of purchasing process, not only for B2C.

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Case study of CRM migration

In this CRM migration, we had to manage dozens of tables linked via alphanumeric IDs, each table had dozens and dozens of fields also customised by users. The whole DB was quite big and this was just the technical side of the problem that a software could solve. 

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