Learning CRM
Antonio Specchia

CRM and value creation

“How people decide what to buy lies in the “messy middle” of the purchase journey”. The Messy Middle is the new paradigm of purchasing process,

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Retail and CRM
Case history

Retail CRM and Process Management

The Case Industry: Appliances, electronics and home hardware retail Business model: B2C Company dimensions: 20 mil, 25 employees  Company type: trading company, Limited partnership, 20

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