CRM experts
Learning CRM
Antonio Specchia

CRM experts – who are they?

CRM experts, CRM consultants, CRM specialists or CRM architects are the Subject Matter Experts. Whatever you prefer to call them, they probably play one of the most vital roles for modern sales companies.

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CRM and ERP native integration
Case history
Antonio Specchia

CRM and ERP integration. Native with Firmao.

“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”

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Learning CRM
Antonio Specchia

What is CRM? Answered by “Handbook of CRM”

“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”

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ERP Reporting Vs CRM forecasting
Case history

The importance of CRM reporting and forecasting

Among the client’s expectations they didn’t list the need to learn how to use the CRM, that was something not considered as a problem. In fact, the setting of a more efficient data architecture requires to change the CRM use, mainly the data input should be carefully redesigned to enable a leverage on a more effective dataset.

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