Reasons why organisations stuck with their CRM. 2 – overrated tool

Another article to list reasons why organisations often experience problems in CRM keeping them away from getting the best of it. In the previous article we saw the risk to consider the CRM just a tool, a “software” to use just keep in touch with contacts. Today we will see the opposite: considering a CRM […]

Reasons why organisations stuck with their CRM. 1- Undervalued tool

In the previous article we saw how any organisations should answer two questions in order to bring their CRM to the next stage: What is the expected outcome of the CRM? What is the sales process and what you require to know in order to close a deal? Today we start a series of articles […]

Why we stuck with CRM?

How long have you been trying to make your CRM work? Yes, of course it does, but probably you are aware that you can do more than that, get out more value from it, be more effective with much less. Companies started to adopt CRM massively few years ago, even if big companies adoption started […]