Retail CRM and Process Management
The Case Industry: Appliances, electronics and home hardware retail Business model: B2C Company dimensions: 20 mil, 25 employees Company type: trading company, Limited partnership, 20 years’ history The Situation Physical stores are still important for client’s experience as they like to visit stores, get confidence with products and find other products. E-commerce is a growing […]
Case study of CRM migration
Client: Digital Services Company Location: London Dimension: 140 employees Turnover: 50+ mil The Challenge The company had been using an upmarket CRM for over 4 years, but lately they had figured out that many of the services and features of that CRM were not used at all. Their sales process is long and of high […]
Reasons why organisations stuck with their CRM. 5 – Calling Leads. Information that matters, how to gain it.
Organisations problems in CRM: outcomes differ from plans. Today we will talk about a peculiar issue of a CRM, when sales people should qualify leads. You planned a sales boost and your team stuck with something that does’t work? Salespeople use the CRM but struggle in closing deals? In this article: Choosing a CRM. Calling […]
Reasons why organisations stuck with their CRM. 4 – CRM and organisational culture, a possible match.
Organisations problems with CRM: what values and beliefs support the success of a CRM investment. Today we face a critical point, when organisation expect an output but no one is prepared to support it: People do not really use the CRM or the data input is inconsistent? Sales people nurture they own contacts and when […]
Reason why organisations stuck with their CRM. 3 – CRM an everyday sales tool
A new discussion upon organisations problems in CRM: what keeps them away from efficiency In the previous article we saw the risk to consider the CRM the healing solution for every organisational issue. Today we will talk about use of CRM, when, how often and why: Is data input in the CRM time expensive? Does […]