Client: Digital Services Company Location: London Dimension: 140 employees Turnover: 50+ mil The Challenge The company had been using an upmarket CRM for over 4 years, but lately they had figured out that many of the services and features of that CRM were not used at all. Their sales process is
Organisations problems in CRM: outcomes differ from plans. Today we will talk about a peculiar issue of a CRM, when sales people should qualify leads. You planned a sales boost and your team stuck with something that does’t work? Salespeople use the CRM but struggle in closing deals? In this article:
Organisations problems with CRM: what values and beliefs support the success of a CRM investment. Today we face a critical point, when organisation expect an output but no one is prepared to support it: People do not really use the CRM or the data input is inconsistent? Sales people nurture they
A new discussion upon organisations problems in CRM: what keeps them away from efficiency In the previous article we saw the risk to consider the CRM the healing solution for every organisational issue. Today we will talk about use of CRM, when, how often and why: Is data input in the
Another article to list reasons why organisations often experience problems in CRM keeping them away from getting the best of it. In the previous article we saw the risk to consider the CRM just a tool, a “software” to use just keep in touch with contacts. Today we will see the