Insights on CRM

Marketing

the messy middle creating value with CRM
Marketing
Antonio Specchia

Creating value with CRM

“How people decide what to buy lies in the “messy middle” of the purchase journey”. The Messy Middle is the new paradigm of purchasing process, not only for B2C.

Read More »
Giardini leather
Case history
Antonio Specchia

Giardini – the road of success has no shortcuts

Among the reasons why it has been achievable the very first accomplishment should be attributed to Enrico’s entrepreneurial attitude and his clear vision that allowed the company to place resources in the right plan.

Read More »

Topics:

Most Popular:

CRM experts
CRM problems

CRM improvements? An everyone’s job.

Any CRM tool is useful in supporting a business as it is specifically designed around the business needs, it is reliable to avoid wrong decision making, it results fast enough to zeroed lead time and is easy to use by a smooth learning curve.

Read More »
CRM experts
Learning CRM

CRM experts – who are they?

CRM experts, CRM consultants, CRM specialists or CRM architects are the Subject Matter Experts. Whatever you prefer to call them, they probably play one of the most vital roles for modern sales companies.

Read More »