Another article to list reasons why organisations often experience problems in CRM keeping them away from getting the best of it. In the previous article we saw the risk to consider the CRM just a tool, a “software” to use just keep in touch with contacts. Today we will see the
In the previous article we saw how any organisations should answer two questions in order to bring their CRM to the next stage: What is the expected outcome of the CRM? What is the sales process and what you require to know in order to close a deal? Today we start
How long have you been trying to make your CRM work? Yes, of course it does, but probably you are aware that you can do more than that, get out more value from it, be more effective with much less. Companies started to adopt CRM massively few years ago, even if
Is choosing your CRM a challenge? Are you about to choose a CRM? Then this article is for you! Do you feel there should be more leads in your pipeline? Choose a CRM is quite important: CRM is the tool to manage the customers’ journey from the first contact to the
THE ULTIMATE GUIDE TO ACTIVITY-BASED SELLING: WHAT, WHY, AND HOW “Selling” refers to both: the actions you take throughout the process and the closing of a deal” In activity-based selling, you keep your focus on your actions. You operate on the knowledge that you’ll get better results by completing key