Organisations problems with CRM: what values and beliefs support the success of a CRM investment. Today we face a critical point, when organisation expect an output but no one is prepared to support it: People do not really use the CRM or the data input is inconsistent? Sales people nurture they
A new discussion upon organisations problems in CRM: what keeps them away from efficiency In the previous article we saw the risk to consider the CRM the healing solution for every organisational issue. Today we will talk about use of CRM, when, how often and why: Is data input in the
Another article to list reasons why organisations often experience problems in CRM keeping them away from getting the best of it. In the previous article we saw the risk to consider the CRM just a tool, a “software” to use just keep in touch with contacts. Today we will see the
In the previous article we saw how any organisations should answer two questions in order to bring their CRM to the next stage: What is the expected outcome of the CRM? What is the sales process and what you require to know in order to close a deal? Today we start
How long have you been trying to make your CRM work? Yes, of course it does, but probably you are aware that you can do more than that, get out more value from it, be more effective with much less. Companies started to adopt CRM massively few years ago, even if