Before getting into the challenges of a CRM, let’s ask the question: what do you expect a CRM to help you change in your business? If you feel your business is fine as it is, great, then you probably would enjoy long holidays in the Caribbean and do not bother to
In this article: Use the right CRM: Software tools purpose and scope. Time – 5 min Purpose – Decision making Have you ever used a knife as a screwdriver? We probably all have done it once: the ability to make things happen with limited resources is what makes entrepreneurs successful, isn’t
Client: Services Provider Company Location: Norrköping (SW) Dimension: 7 employees The company developed a bespoke CRM 5 years ago. Their provider used Filemaker as a platform to develop a CRM solution that worked fine so long. Last year the CEO felt the limitation of a server-based tool, especially while dealing with
What a CRM really is and why organisation should use it. Maybe not everyone knows that the great majority of organisations that use a CRM simply do not use it at its best. Not to mention the many that don’t have a CRM in place at all. CRM became more fashionable
Organisations’ problems in CRM: outcomes differ from plans. Today we will talk about a peculiar issue of a CRM, when sales people should qualify leads. You planned a sales boost and your team stuck with something that does’t work? Salespeople use the CRM but struggle in closing deals? In this article: