In this article: Use the right CRM: Software tools purpose and scope. Time – 5 min Purpose – Decision making Have you ever used a knife as a screwdriver? We probably all have done it once: the ability to make things happen with limited resources is what makes entrepreneurs successful, isn’t it? Well, not always. […]
Client: Services Provider Company Location: Norrköping (SW) Dimension: 7 employees The company developed a bespoke CRM 5 years ago. Their provider used Filemaker as a platform to develop a CRM solution that worked fine so long. Last year the CEO felt the limitation of a server-based tool, especially while dealing with the organisational growth over […]
What a CRM really is and why organisation should use it. …. …. Maybe not everyone knows that the great majority of organisations that use a CRM simply do not use it at its best. Not to mention the many that don’t have a CRM in place at all. _____ CRM became more fashionable in […]
Reasons why organisations stuck with their CRM. 5 – Calling Leads. Information that matters, how to gain it.
Organisations problems in CRM: outcomes differ from plans. Today we will talk about a peculiar issue of a CRM, when sales people should qualify leads. You planned a sales boost and your team stuck with something that does’t work? Salespeople use the CRM but struggle in closing deals? In this article: Choosing a CRM. Calling […]
Reasons why organisations stuck with their CRM. 4 – CRM and organisational culture, a possible match.
Organisations problems with CRM: what values and beliefs support the success of a CRM investment. Today we face a critical point, when organisation expect an output but no one is prepared to support it: People do not really use the CRM or the data input is inconsistent? Sales people nurture they own contacts and when […]