CRM experts, CRM consultants, CRM specialists or CRM architects are the Subject Matter Experts. Whatever you prefer to call them, they probably play one of the most vital roles for modern sales companies.

“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”

What is CRM? It seems odd that this query is still high, after 30 years from its initial expound even today many are still in search of a definition of CRM.
What CRM does?
What’s the CRM meaning?
CRM what is about?

Those are some of the queries that hit even 50K per month while just “ CRM “ is credited with more than 160K, yes the acronym is still in need of explanation.

Managing leads and interactions effectively is a key component of CRM that goes beyond the software or hardware.

What ERP fails to mention are the reasons behind revenue trends. ERP system describes the reasons behind cost trends, such as resource utilisation and correlation between product and cost.