Learning CRM
Use the right tools: Why use a proper CRM
In this article: Use the right CRM: Software tools purpose and scope. Time – 5 min Purpose – Decision making Have you ever used a knife as a screwdriver? We probably all have done it once: the ability to make things happen with limited resources is what makes entrepreneurs successful, isn’t it? Well, not always.…
Read MoreCRM Migration challenge
_____________________ Client: Services Provider Company Location: Norrköping (SW) Dimension: 7 employees _____________________ The company developed a bespoke CRM 5 years ago. Their provider used Filemaker as a platform to develop a CRM solution that worked fine so long. Last year the CEO felt the limitation of a server-based tool, especially while dealing with the organisational…
Read MoreCRM workshop
What a CRM really is and why organisation should use it. …. …. Maybe not everyone knows that the great majority of organisations that use a CRM simply do not use it at its best. Not to mention the many that don’t have a CRM in place at all. _____ CRM became more fashionable in…
Read MoreReasons why organisations stuck with their CRM. 4 – CRM and organisational culture, a possible match.
Organisations problems with CRM: what values and beliefs support the success of a CRM investment. Today we face a critical point, when organisation expect an output but no one is prepared to support it: People do not really use the CRM or the data input is inconsistent? Sales people nurture they own contacts and when…
Read MoreActions that drive deal to close?
THE ULTIMATE GUIDE TO ACTIVITY-BASED SELLING: WHAT, WHY, AND HOW “Selling” refers to both: the actions you take throughout the process and the closing of a deal. In activity-based selling, you keep your focus on your actions. You operate on the knowledge that you’ll get better results by completing key steps with a prospect,…
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