“Large and small companies across a variety of sectors are embracing CRM as a major element of corporate strategy for two important reasons: new technologies enable better target market segments, and a new marketing approach recognised the potential for more customer-focused process-based strategies.”
Among the reasons why it has been achievable the very first accomplishment should be attributed to Enrico’s entrepreneurial attitude and his clear vision that allowed the company to place resources in the right plan.
Sales is one of the marketing activities that any company needs to perform to stay in the market.
Among the client’s expectations they didn’t list the need to learn how to use the CRM, that was something not considered as a problem. In fact, the setting of a more efficient data architecture requires to change the CRM use, mainly the data input should be carefully redesigned to enable a leverage on a more effective dataset.
The Case Industry: Appliances, electronics and home hardware retail Business model: B2C Company dimensions: 20 mil, 25 employees Company type: trading company, Limited partnership, 20 years’ history The Situation Physical stores are still important for client’s experience as they like to visit stores, get confidence with products and find other products.
